It Cosmetics Superhero Mascara Review

It Cosmetics Superhero Mascara Review & Demo

It Cosmetics Superhero Mascara Review & Demo

Hello Guys and Ghouls,

Today, I have a quick little review and demonstration of the It Cosmetics Superhero Mascara. This is one of those mascaras I have heard raves about, and I was super hyped to try it out.
So, if you want to hear my thoughts and see how it performs, just keep reading below.

“Give your lashes SUPERHERO powers with a game-changing mascara that’s clinically shown to give your lashes super volume, super length and super elastic stretch in just one coat! Developed with plastic surgeons, Superhero™ mascara is skincare for your lashes. The proprietary Elastic Stretch Technology stretches the look of your lashes wider and longer, and wraps each individual lash in a volume-boosting, lengthening, ultra-conditioning black cape of power and color for your strongest, thickest, most defined results. Powerful lash-lifting polymers, volumizing collagen, strengthening biotin, proteins and peptides combined with Super Black pigment and the Lash-Changing Power Brush work together to coat every lash from base to tips—lifting lashes while separating them to create a fuller lash line and ensure that no lash is left behind. The super-buildable formula literally takes your lashes to new heights and puts lash power at your fingertips; simply apply more coats for additional volume and length. You do IT all… now your mascara does, too!”

It Cosmetics

First off, I love the It Cosmetics always includes some form of skincare in all their makeup. It’s multitasking at it’s best. The Superhero mascara is no exception formulated with collagen, biotin, and peptides to give the lashes a little extra love during the day.

Key Benefits

  • Exclusive Elastic Stretch Technology for volume and length!
  • Lash-Changing Power Brush for maximum reach, lift, separation and curl
  • Super-buildable formula for custom lash-power results
  • Super Black pigment plus collagen, biotin and peptides to condition as you coat

I found this formula to be worth all the hype yet, may not be for everyone depending on how you like your lashes to look. I am not opposed to a thick, chunky lash. I also love volume and length. This mascara will give you both and help hold a curl. However, it can go on a little heavy. If you like a softer natural lash, this one may not be for you, or use a very light hand.


That brings me to the wand. A classic small wand, easy to get to all those tiny lashes. Though, you will get tons of product on it, so be mindful to wipe the excess off before use. I mean, there will be A LOT of excess on the wand and you will end up with some chunky lashes. Otherwise, amazing.

The Demo.

As you can see, it is indeed, very buildable. Great length, volume and curl if not just a little thick.

The Verdict

Love. On a holy grail level. I adore this mascara. It is up there with Lash Paradise. A truly unique formula that has yet to be been duped.

The It Cosmetics Superhero Mascara retails for $25.00 and can be found anywhere It Cosmetics is sold. I found it on Amazon for $23.00 https://amzn.to/3a8DIER

Amazon links are affiliate links.

That is all for today, I will see ya’ll in the next one. Don’t forget to check out my latest video over on Youtube.

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2 Replies to “It Cosmetics Superhero Mascara Review & Demo”

  1. This one has been in my cart for a while…. think I may have to pull the trigger and buy it

    Liked by 1 person

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